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experience
EDGE Marketing â€˜07-'23

SR. CREATIVE DIRECTOR 

  • Directed and executed high-impact creative work, mentored junior designers, and managed multiple projects simultaneously to deliver on time and budget with positive results.

  • Enhancing client relationships through effective communication and creative solutions.

  • Crafting compelling, visual narratives that resonated with target audiences.

  • Overseeing and managing the creative process, collaborating with cross-functional teams, and aligning all outputs to strategic goals.

  • Drove innovative, engaging, full-360 marketing campaigns that boosted brand engagement and sales.

Streamline Publishing â€˜04-‘06

DESIGN DIRECTOR 

  • Design and prepare mechanical files for two distinct (monthly/quarterly) magazines.

  • Manipulating and color-correcting fine art submissions and ads.

  • Working directly with printers and vendors.

INERGI FITNESS â€˜00-‘04

CREATIVE DIRECTOR

  • Overseeing the production of a comprehensive running and walking apparel catalog.

  • Managed a talented team of graphic and web designers, directing all facets of the project - from layout and photography to talent management and printing.

  • Concurrently, maintaining the brand’s digital presence while overseeing website updates, online promotions, and package design.

  • In addition to my creative leadership, I served on the company’s board, providing strategic input on marketing initiatives and overall business direction.

MARKETING DEPOT â€˜95-‘00

DESIGNER/PRINT PRODUCTION

  • Design and production of large format displays/printing.

  • Fostered strong relationships with clients, designers, and print vendors.

  • Leveraged expertise in design, illustration, and digital printing (both large format and short run).

  • Provided technical problem-solving capabilities to address a variety of design and printing challenges.

Lakeside Inc. â€˜93-‘95

ILLUSTRATOR

  • As an accomplished illustrator and production manager, having the privilege of collaborating with renowned licenses like Looney Tunes, Marvel, DC Comics, and Hanna-Barbera early in my career.

  • In this dynamic role, we work closely with an array of talented artists, bringing our creative visions to life through concept, finished illustrations, and printed apparel designs.

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Highlights:

As part of the Sharpie team at Newell, I spearheaded the rollout of their vibrant new neon markers launch. This high-profile launch included a robust social media campaign, print advertisements, in-store product demos, and a fan meet-and-greet contest with the band One Direction - all hosted by pop star Ariana Grande. The festivities culminated with a grand finale at the EDM music festival in Las Vegas.  See Full Case Study

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Developing the campaign for Barilla’s new tomato sauce line was an incredible opportunity to infuse my Italian heritage into their national marketing strategy. I drew inspiration from authentic meal preparations and recipes, delivering our customers simple, in-store, and online solutions. Notably, we also partnered with Feeding America, donating fresh produce for every jar purchased.  See Full Case Study

I was the go-to problem solver and creative lead for our annual corporate events. For three years, I managed hotel takeovers in Vegas and Mohegan Sun, coordinating experiences for over 200 employees. I fully designed themed campaigns, branded merchandise, and a custom photo app to keep things lively and productive. Whether it was an in-store event or our big yearly meetings, I made sure the events were not just productive for leadership, but truly enjoyable for all our employees. The hotel was transformed - you couldn’t miss our presence! I took pride in being the creative force behind these memorable, polished experiences.

SKILLS

• Adobe Illustrator, Photoshop, InDesign, After Effects

• 3D Boxshot/Origami/Nomad

• Microsoft

• photo retouching

• ideating/concepts

• illustration/cartooning

EDUCATION

Paier College of Art

Bachelor of Fine Arts (BFA)

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Over the course of my career, I've been incredibly fortunate to have amazing creative mentors who showed me the dos and don'ts of our field when I was an up-and-coming designer. As I grew into a creative director and manager, I instilled those same practices in my team, taking pride in seeing the art directors I worked with achieve great success.

I constantly challenged my teams and myself to keep learning, stay open-minded, and question the status quo during brainstorming sessions.

 

Lifelong learning and self-improvement have always been the name of the game for me.

Now, with a steady stream of freelance work, I continue to share this passion with younger artists through our weekly creative and cartooning workshops, hoping to help ignite that same spark that was lit for me.

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