PATT2faro creative
case studies
Take a closer look into a few programs I worked on, from developing full out shopper programs to creating over the top in-store displays.
Sharpie/One Direction NYC Event
A exclusive Sharpie event hosted by Ariana Grande in NYC, one winner was selected to win a 1D concert tickets and a limo ride in a custom 1D mini Cooper. At the event, attendees had additional chances to win more tickets and other cool prizes, all while saying "Hello" with Sharpie to 1D.
Check it out!
Barilla Sauce Launch
With the re-launch of Barilla’s sauce line, they were looking to focus on the taste of “Real-ness” of their sauce, and of course dialing in on the all natural ingredients. Our approach was simple, develop a key visual that emulated the "straight from garden to jar", which we captured in our photo shoot and a theme that was maintained on all retailer POS elements. With this we added in a Feeding America digital overlay, with each jar of sauce purchased a donation is made. In addition a Blippar execution to deliver recipes at shelf to your mobile device.
American Craft Launch
Hillshire Farms launched a small batch, hand-crafted flavor sausage line, American Craft. We leveraged the heritage and craftsmanship Hillshire is known for, and developed an online "Track your Batch" app that allowed users to "meet" their craftsman and get exclusive recipes and offers. Developing their campaign included a photo shoot for each recipe, in/out of store POS, as well as online micro sites/banners.
Dragon's Milk Displays
Utilizing existing shelving units, we were able to focus on promotion and making the Dragon’s Milk a semi-permanent display. By designing a Branded barrel topper, with the ability to change out panels along with each promotion.
Tyson Big Flavor Promotion
This Tyson portfolio game time/snack food promotion, included full photo shoot to robust online presence with game time recipe, tips and repeat savings. Managing all this along with very specific retailers in mind was challenging, but the results were worth it! Tasty too!
Noble Oak Displays
With a one page Brand style guide, and the direction of “make something awesome and make it own-able to the brand”, these were a few options I came up with. Utilizing real oak and and natural colors and textures, helped build a complimentary contrast with brand. The focus was on the brand and their identity, making sure it was seen in a very busy environment.
Apothic Rose Garden Display
Our client was looking for a fully immersive display, allowing consumer to actually be able to “enter" the display and engage with brand. The Apothic Rose Garden allowed consumers to walk through, shop Apothic and recieve value off voucher for addtional floral purchase. With the illuminated logo on top of entrance, made this a beacon in-store.
